Getting dressed well isn’t about following every trend or copying someone else’s style. It’s about understanding what works for you — your natural colouring, your features, your proportions and, ultimately, the style that makes you feel like yourself.

That’s exactly what the AI Personal Style System is designed to help you discover.

I’ve created six AI-powered personal style prompts, each looking at a different part of your appearance. Together, they take you through a complete style journey — from discovering the colours that naturally suit you to understanding your features and proportions, and finally pulling everything together into a personal style identity that feels authentically yours.

You’ll find a separate article for each prompt, but there’s one important thing to do before you start:

Read this Photo Guide first.

The prompts rely heavily on the photographs you provide, and the quality, lighting, angle and consistency of those photographs can make a significant difference to the results. Think of this guide as your preparation checklist before you begin your Personal Style System.

You don’t need a professional camera or a photographer. Your phone is absolutely fine. What matters most is good natural lighting, clear images and following the instructions for each photograph.

Your photograph matters

Before we get into the prompts, there’s one thing I really want to emphasise: your photograph matters. AI can only work with the information you give it, and when it comes to analysing colour, facial features, proportions and personal style, your photographs are the starting point for everything that follows.

A well-lit, clear and natural photograph gives you a much better chance of getting useful, personalised results. A dark selfie taken under a bathroom light with a beauty filter doing half the work? Not so much.

For the best results, try to keep the following consistent across your photographs:

  • Use your phone’s main camera rather than a heavily processed selfie camera where possible.
  • Keep the camera approximately 1.5–2 metres away for body and full-face photographs.
  • Position the camera at eye level rather than looking up or down at yourself.
  • Use bright, indirect natural daylight, ideally standing facing a window.
  • Turn off indoor lights to avoid mixing different types of lighting.
  • Use a plain, neutral background.
  • Make sure the photograph is sharp and in focus.
  • Look directly at the camera unless the instructions specifically ask for a profile.
  • Keep your hair away from your face for facial photographs.
  • Don’t use filters, beauty mode, portrait effects or editing.
  • Don’t use flash.
  • Remove sunglasses and, where possible, glasses and coloured contact lenses.
  • Keep your facial expression neutral.
  • For colour analysis, avoid makeup – particularly foundation, bronzer and heavy eye makeup.
  • Wear simple, neutral clothing without busy patterns or bright colours.
  • Avoid large or distracting jewellery and accessories.

What should I wear?

For your colour photographs, keep things simple.

A plain white, light grey or neutral-coloured top is ideal. Avoid bright colours, strong patterns and anything that reflects a strong colour onto your skin.

For your body-shape photographs, however, we need something different.

The AI needs to be able to see your actual proportions and silhouette, rather than trying to analyse your body through a loose T-shirt or oversized jumper.

For these photographs, wear something close-fitting but comfortable, such as:

  • Leggings or fitted trousers
  • A fitted tank top or vest
  • A fitted T-shirt
  • A simple fitted dress

You don’t need to wear anything revealing. The important thing is that the outline of your shoulders, waist, hips and legs can be seen clearly.

Photo guide requirements: 

1. Front-facing view

Purpose: This is the most important photograph and is used to assess your overall skin tone, undertone, facial contrast, and the relationship between your skin, eyes, and hair.

How to take it:

  • Stand directly facing the camera.
  • Keep both shoulders square to the camera.
  • Position the camera at approximately eye level.
  • Look directly into the lens.
  • Relax your face and keep your lips gently closed.
  • Keep your hair completely away from your face.
  • Make sure your entire face is visible.
  • Use natural, indirect daylight.

2. 90° side profile (right & left)

Purpose: Helps reveal your natural skin undertone along the jawline, neck, and ear, areas that are often less affected by facial redness.

How to take it:

  • Turn your body and head until one shoulder points directly at the camera.
  • The camera should see:
    • One eye
    • One eyebrow
    • One ear
    • The outline of your nose
    • Your chin
    • Your neck
    • Your profile
  • The opposite side of your face should not be visible.
  • Think of it as if someone were drawing around the outline of your face.

3. Eye close-up

Purpose: Used to examine your natural eye colour, iris pattern, depth, clarity, and contrast – important characteristics used in seasonal colour analysis.

How to take it:

  • Move closer to the camera so your eyes fill most of the frame.
  • Use the same natural daylight as your other photographs.
  • Make sure the image is sharp and in focus.
  • Avoid flash.
  • Don’t wear coloured contact lenses.
  • Look directly at the camera.

4. Natural hair roots

Purpose: Your natural hair pigment is one of the key indicators used to determine your season. If your hair is coloured, the roots provide the most accurate reference.

How to take it:

  • Part your hair so your natural roots are clearly visible.
  • Take the photograph in natural daylight.
  • Make sure the roots are in focus.
  • If your hair isn’t coloured, simply make sure your natural hair is clearly visible.

5. Neck & décolletage

Purpose: The neck and upper chest often provide the clearest indication of your true undertone because these areas are typically less affected by redness, blemishes, or skincare.

How to take it:

  • Stand facing the camera.
  • Include your full neck and upper chest.
  • Wear a wide-neck, scoop-neck or off-the-shoulder top if possible.
  • Keep the area free from foundation or body makeup.
  • Use the same natural lighting as your other photographs.

6. Full length body photo

Purpose: This photograph is particularly important for your AI Body Shape Analysis and Personal Style Identity. This is one photo where the pose matters. A mirror selfie with one hip pushed out might look great on Instagram, but it isn’t terribly useful for analysing your proportions!

How to take it:

  • Stand naturally with your feet about hip-width apart and your weight evenly distributed.
  • Face the camera straight on, with your shoulders and hips square.
  • Keep your arms relaxed at your sides, with a little space between your arms and body.
  • Keep your legs straight but relaxed — don’t cross them or push one hip out.
  • Make sure your entire body is visible from the top of your head to your feet.
  • Position the camera 2–3 metres away, around waist-to-chest height, and keep it straight rather than tilted.
  • Wear fitted clothing such as leggings and a fitted tank top or T-shirt. Avoid oversized or bulky clothing and shapewear that changes your natural silhouette.
  • Don’t suck in your stomach or try to pose to look slimmer. The goal is to show your natural proportions.

For the best results, take two photos: one facing the camera and one standing in a natural 90° side profile. If possible, have someone else take the photos rather than using a mirror selfie.

Optional (but highly recommended) verification photos

These images aren’t essential, but they can be extremely helpful if your colouring sits between two neighbouring seasons.

7. Gold vs silver jewellery

Purpose: Assesses how warm and cool metals interact with your natural colouring and provides supporting evidence during your analysis.

How to take it:

  • Take one photo wearing gold jewellery.
  • Take another wearing silver jewellery.
  • Use the same lighting, position, and camera settings for both.

8. Black vs white clothing

Purpose: Helps assess your natural contrast level and whether you are more harmonious in crisp, high-contrast colours or softer, more muted tones.

How to take it:

  • Take one photo wearing a plain black top.
  • Take another wearing a plain white top.
  • Keep your lighting, background, and camera position identical for both.

The quality of your photos directly influences the accuracy of your colour analysis. Following this guide ensures I can assess your natural colouring as accurately as possible and provide recommendations that are truly personalised to you.

One Last Thing

Don’t overthink this. You don’t need perfect photographs. You need honest photographs.

The purpose of this Photo Guide isn’t to make you look better. It’s to give the AI the clearest possible view of your natural colouring, features and proportions so that the recommendations are actually useful.

Once you’ve taken your photographs, you’re ready to start your Personal Style System.

Start with Colour → then Makeup → Hair → Face Shape → Body Shape → Personal Style Identity.

And somewhere along the way, you might finally discover why that top you’ve been trying to make yourself love for the past three years has never quite worked.

Sometimes it’s not you.

It’s the top.